Ever since the establishment of our Group, we are honesty orientated, without ostentation. To further elaborate, we base as ethical foundation, namely, honesty, diligence, thrifty, prudence,
innovation, quality, efficiency and contribution, to mould and build the Ethics of Business for all companies of the Group.
Honesty denotes truthfulness, having non-ostentation Honestyand wholehearted exertion meeting all obligations; thus earning ample referrals without the need of excessive marketing propaganda.
Diligence denotes hard working. Since establishment, Diligenceour Group has worked hard against adverse circumstances and it is diligence that helps us maintain our position till now.
Thrifty denotes being plain and economical, thus making all things simple and practical with no gimmickry.
Prudence denotes caution and care. Execution requires care more than speed. We think twice before we leap.
Since the establishment of our Group, we have brought Innovationin the latest innovative technology to our country, aiming to upgrade the technology level of our country and maintain the leading position of our Group locally as well as in the Asian Pacific Region.
Quality is the benchmark of honesty. Wholehearted exertion will achieve quality perfection.
The awareness of improving effectiveness can propel Efficiencythe advancement of the enterprise by way of cherishing the labour force, and greater output with less exertion but keeping the quality.
We all have our obligation to the society. With respect to Contributionthe continual expansion of our Group, we seek not only pecuniary gain, but also more working opportunities for workers to make a living and serve the community.